Originally a small street between the sea and centre, it is now the heart of Riccione, evening meeting point for tourists and locals, and the place to spend carefree hours surrounded by a prestigious and chic atmosphere.
It was named after Mary Ceccarini, the town benefactress, in 1924 and since then has increasingly assumed the role of hub of the city life: with a charming tree-lined street that almost protects the many shopping windows of boutiques and shops, every evening it offers a romantic glimpse of holiday life and not only of Riccione.
Because of its elegant and sophisticated streak, it became home
of the most popular clothing brands, that is seen in the presence in Avenue Ceccarini in Riccione a real boast: Ferretti, Trussardi, Giorgio Armani are just some of the famous brands that accompany the visitors along their walks at the shopping sign.
There are also places to enjoy a cocktail or an appetizer while listening to
good music, before eating a fish dinner in the many restaurants of Viale Ceccarini, or a splendid evening in the nightclubs of the hill.
Everything at Viale Ceccarini is at hand, from youth entertainment to the placid tranquillity of a pedestrian area, perfect for the safety of children, who will find many attractions, especially in the summer to have fun with friends.
The ideal place to enjoy a free vacation at any time, where you decide how to have fun and what to do and see in town.







